Gamification in Recruitment: How Does It Work?

Avatr
1 min readOct 22, 2024

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Modern recruitment methods are rapidly evolving, and one of the most exciting trends is gamification — the use of game elements in non-game processes, such as hiring. Gamification in recruitment not only simplifies and speeds up the selection process but also makes it engaging and attractive to candidates. This principle is exactly what we use in the Avatr project!

Creating digital avatrs, earning rewards for development, and digitizing talents help improve candidate engagement and reveal their real skills. This makes the selection process more interesting and interactive.

In addition, this approach allows for a more accurate assessment of candidates' competencies. Gamification enables Avatr to stay aligned with modern trends, which is particularly appealing to IT specialists and creative workers.

Ultimately, employers can see the real potential of candidates, not just their ability to answer standard questions. The hiring process becomes faster, eliminating the need for lengthy interviews and tests.

We are confident that this approach will help us attract the best candidates and create a positive company image in the job market. Gamification is not just a buzzword but an important step toward the digital transformation of HR processes and increasing their efficiency.

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